Corrie King, # 12
Consumers of Nike products may have noticed a small increase in pricing over the past few years, according to articlesfactory.com. In 2012 Nike apparel and shoes increased in price by five to ten percent. This was because of the continuous rise in materials, but more specifically because Nike is using sustainable and environmentally friendly practices.
Nike continues to be a popular product among athletes and those sports-enthused. Specifically, Nike has a strong following of young, college-aged athletes. Many universities and colleges in the United States, including Point Loma, are sponsored by Nike or choose to sport Nike apparel. Each time someone purchases a Nike product, they are partaking in the company’s decision to become more sustainable and just. Increased activism and awareness has led Nike to a shift in business goals.
“NIKE, Inc.’s commitment to a more transparent and sustainable future is stronger than ever” says President and CEO Mark Parker. “To fulfill our potential we know we need to operate in completely new ways, making sustainability integral to our innovation and performance.”
In 2010, Nike created the “most environmentally-friendly and technologically advanced football jersey to date” for the world cup in South Africa. All Nike sponsored teams, including Brazil, Portugal, South Africa and the Netherlands, wore jerseys made entirely from recycled polyester. According to Nike, each jersey was produced from up to eight recycled bottles. Additionally, Kenyan marathon champion Abel Kirui wore a similar design made from bottles and dyed without water.
Other companies are competing with Nike, and as Nike becomes more marketable to sustainable-minded consumers, one can hope that other companies will adopt similar practices. Nike has stated that they want to engage consumers more with what they are doing in order to encourage them to become more sustainable. They have launched a digital website called nikegamechangers.com for those who are passionate about sustainable and environmental issues.
Nike is also involved in an advocacy program which they cofounded called Business for Innovative Climate and Energy Policy (BICEP) in hopes of urging legislation and other businesses to practice clean energy production and reduce global warming pollution.
Finally, Nike is committed to helping create positive social changes in lower-income communities by encouraging physical exercise, unity within the community, and helping children use sports to heal from traumatic experiences.
Nike products, such as the sweatshirt used by Point Loma, are a quality and hearty clothing that can be worn time after time. This helps reduce waste in landfills by encouraging wearers of the clothing to keep the apparel as long as possible.
While Nike has some pretty lofty goals, they have done an excellent job at beginning to implement their ideas and inspire change for a more sustainable world.