Economic Impacts of Consumerism of Nike Sweatshirts

By Kailey Morey

We were unable to access the specific details regarding the exact factories where Point Loma’s Athletic Department have their sweatshirts and other athletic gear produced. Although, we have the general area of Asia as a direction. However, referring to Nike’s general website (Nike Sweatshirts), general Nike sweatshirts can range from around $60 to $175, including many different styles and colors. These may not be the exact ones that Point Loma purchases, although many of them should be fairly similar as I searched Men’s hoodie and sweatshirts and 286 options appeared on the screen. I clicked specifically on the Nike Tech Fleece Crew, which costs $85, comes in 4 colors, and is made of 66% cotton and 34% polyester.

The ones that are given out to the Point Loma Nazarene athletes are given to them for free for participating on a team, and all are customized with Point Loma’s logo along with the team that they are a part of. This customization means that these specific requests from the consumers (Point Loma Nazarene Athletic Department) go all the way back to the factory in which they are produced. The heads of the athletic department were unable to answer questions regarding how much they pay to purchase all of the gear, but there is a possibility that there could be some sort of discount since they are purchased in bulk to provide for all of the athletes at Point Loma Nazarene University.

PLNU Golf Sweatshirt Logo and Design
PLNU Golf Sweatshirt Logo and Design

Nike is the sponsor of Point Loma Nazarene University’s Athletics, and according to a source (Nike Lead) Nike is “the world’s leading supplier of athletic Nike shoes and apparel” which assumes that Nike has a major influence on commercialization and consumption. The hype from the end of last year was their new Nike Tech Pack, which in the youtube link below, shows famous athletes from around the world sporting Nike sweatshirts. Setting this standard in society encourages many people, especially college athletes with the potential hopes to make it into the big leagues, to want to sport Nike as well. Whether or not it is the athlete’s choice to wear Nike, Point Loma Nazarene University’s Athletic Department has chosen Nike for their custom athletic gear and products.

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Economic Impacts of Consumerism of Nike Sweatshirts

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