The Champion brand has taken off these past five years. During the 2014 Investor Day Master Presentation, it was revealed that:
- Champion’s retail sales are now greater than $2 billion, and it continues to gain space and market share.
- Within the company, Champion holds the No. 3 position overall in the market (No. 2 in units) with the No. 1 position in the important sports bra category.
- The company has expressed that Champion building momentum as they “connect with the everyday amateur athlete.”
- Their driving forces have been identified as: their partnerships with the ESPN Wide World of Sports complex, U.S. Lacrosse, Target, department stores, the sporting goods channel, and even at high-end specialty retailers.
In addition, we too as a University are also a part of the driving force. Champion is the market-share leader in multiple college bookstores, and it continues to grow.
For additional information please visit: HBI2014InvestorDayMasterPresentationWhiteFinal.pdf